Dressig

Clothing brand design

The fashion industry is one of the most polluting in the world. It causes severe damage to the environment and the people.

Dressig aims to make sustainable some stages of the production of the fashion industry. To do so, cigarette butts - an undifferentiated waste -will be used to create fabrics and t-shirts.

Material

Thanks to some chemical processes it is possible to transform cigarette butts into cellulose: the polymer from the one it is possible to create the artificial chemical fibre rayon lyocell, the fabric of the collection. This fibre is elastic, smooth and breathable to the touch, features that convey a feeling of comfort.

2030 Agenda

The project meets goal 12 of the 2030 Agenda, which is responsible consumption and production. This goal aims to adopt an environmentally friendly approach to chemicals and waste.

Mission

We want people to wear the change they want to see in the world.

Logo

Dressig logo was designed starting from the shape and the colours of a cigarette butt. The idea was to create a direct connection with the main material of the brand products but make it appear like something more elegant and pure, not a dirt waste.

Logo applications

The logo will be applied to the brand products in the following ways:

Colour palette

Orange Pantone

HEX FF5B00
RGB 255, 91, 0
CMYK 0, 64, 100, 0

Eerie Black

HEX 141414
RGB 20, 20, 20
CMYK 0, 0, 0, 92

Cultured

HEX FAFAFA
RGB 250, 250, 250
CMYK 0, 0, 0, 2

Gainsboro

HEX DFE0E2
RGB 223, 224, 226
CMYK 1, 1, 0, 11

Font

Gilroy

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Minion Pro

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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& . , ! ? ‘ / : ; “ “ + - =